SEO Article Marketing header

SEO Article Marketing header

Sunday, July 25, 2010

Article Marketing - Things to Avoid

Being on top of your advertising game as a business owner is an absolute priority to keep sales flowing. Getting involved in some form of article marketing is a great way to tackle these sales droughts and increase your company's visibility. To get started on this simple journey of free advertising (yes, free!) you have to be a business owner or a representative/spokesperson for the company you work for with enough knowledge to convey your company's image effectively and give great advice and tips based upon your industry.

Easy article marketing can be quickly performed through the web. There are a few major article bases that will accept your articles on your industry content topics for free as long as they are well written and follow their writer's requirements. All that is needed to be effective in article marketing is to create useful content articles for public use on forums online and in print. The articles are to be on the short side, which is under five hundred words and they can include any tips you feel would be useful to the average reader.

Some things to avoid when embarking on your article marketing adventure is to never make the writing all about you or your company. Sure, the readers want to know about you and what makes you an expert to give them such sound advice, but that is where your byline comes into play and shouldn't be in the form of a resume, it should simply state your company information and options for contacting you via email or telephone. Give the reader information they will actually find beneficial and any secret "insider tips" of your industry that you can unveil without giving away anything to personal.

Another article marketing tip to avoid is to get angry when you see your work being portrayed in another website, even as someone else is taking credit for your writing. You must keep in mind that when you create a general article and mass produce it by posting it on several websites that the chances of it getting republished or copied are greatly increased. You do have the right to take advantage of some form of copyright protection, but in this type of writing you're not exactly creating poetry here, you're merely aiming to increase your company's exposure which means the more places your content articles end up, the more your gaining company visibility.

What you write in your articles will certainly be your bread and butter of your article marketing plan, but one other element to avoid is improper use of your company byline. The byline is simply the contact information piece that the publisher permits you to post so that the readers can contact you for services, sales and inquiries. Some websites and print companies will allow you to enclose a photo in your byline and many make the mistake of posting one of themselves that isn't very businesslike.

Choose one of your facility if you can obtain one and if not get a photo of your clients or you performing your services to make the byline appear more professional and as if you are just aiming to promote yourself. By using article marketing tips to avoid simple mishaps when writing your pieces you are sure to stay on a path for success!



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Saturday, July 24, 2010

Dominate Article Marketing Online With These 3 Killer Tips

Article marketing can be a very nice way to make a good income online. However, many people do not use it to the full potential. Today I wanted to show you some good tips for gaining that extra edge with this form of advertising.

Below are three killer tips for helping you in your article writing:-

1) Interest your reader. There is nothing worse then coming to an article and finding it boring to read. I am sure you know the ones that you just want to leave after a few seconds? Be exciting, be upbeat and most importantly give great value. I sometimes read articles and think wow I learned a few really good points or tips from that...I'll see what else this author has to offer.

2) Consistency. Be consistent with your writing and this will really help. If your offering great information people will be waiting for more so give it to them and use this to your advantage. At first it might be a bit slow but when people get to know who you are online...you will see results.

3) Help not sell. If your helping through your article writing instead of selling people will trust and communicate with you. The secret here is to gain their trust and then recommend not sell them good products, say for example if you were an affiliate marketer.

With time and patience anything is possible. Have the determination and drive to always produce quality writing and you can not go far wrong.



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Wednesday, July 21, 2010

Article Marketing Success - 12 Tips For Making Your Article Headlines WORK For You!

Your article marketing success is immensely dependent on the strength of your title. Your headlines lure a reader into your reading your article and communicate to publishers and readers what your article is about.

Would you like your articles to be viewed, remembered, republished, and shared?

Follow these 12 tips for creating stellar titles:

1 - Craft your title first, then write your article.

Many times the article headline falls by the wayside because it is an afterthought. Spend time creating an effective title on the front end, and then use your title to direct the content of your article.

2 - Employ the EzineArticles.com "Title Suggestion Tool" to help you generate a thoughtful keyword rich title.

3 - "How To" titles are very popular.

Why? People who are searching for information online are looking for solutions. They are looking for practical information that will make their lives easier.

Write an article that instructs a reader who to do a specific task in your niche.

4 - Spend a few minutes doing keyword research before brainstorming headlines. By crafting your title using wording that people commonly use when they are doing searches online, you help readers find your article.

5 - Write a "Steps" or numbered list article, and ensure that your title mentions that your article contains these types of features. For example, this article that you're reading right now contains a numbered list, and the title reflects that. Here are some other ideas:

10 Fun Facts About Beekeeping

15 Energy Conservation Tips Every Kid Should Know

6 - Your headline should concisely state what your article is about.

An overly long and confusing title is a turn off for a reader, while an overly short title does not provide enough information to tell the reader what the article is about.

For example:

Too short title: Cars

Better title: How to Find a Safe and Affordable Family Friendly Car

7 - Engage your reader by asking a question in your title.

Many times readers will be searching for information online because they have questions that they need answered. Your job as a writer is to create content that answers those questions.

Why not put the reader's question right in the title?

Ideas:

Home Schooling: Is It Better To Teach Your Kids At Home?

How Can You Find The Best Online Article Submission Services?

Want To Get A Deal On Your Next House? Look For A Fixer-Upper

8 - Make a personal connection with your reader.

One very easy way to make a personal connection is to use "you" and "your" in your title.

For example:

Are You Scared Silly About Doing Website Marketing?

Is Your Child Gaining Self-Confidence At School?

Another technique for making a personal connection is appealing to your reader's emotions. The two title examples above use "you" and "your" and also address emotions that your reader can identify with.

9 - Tell how the reader will benefit from reading the article.

For example:

10 Tips To Help New Grads Painlessly Enter The Working World

What would the reader get out of this article? The target reader (someone newly graduated) would learn tips for entering the working world painlessly.

10- Tell the specific issue that you are solving in the article.

Ideas:

Getting Your Dog Used To Your Newborn

Figuring Out How Much To Spend On Christmas Presents For Your Kids

11 - Identify your target reader in your title. For example:

Local Business Owners: How Can Article Marketing Help You?

New Moms: Need Time Saving Recipes?

12 - A few formatting tips for titles:

* Do not end your title with a period.

* Do not use excessive punctuation, such as more than one exclamation point.

Your Homework:

Try to generate at least one article headline specific to your niche for each of the techniques above.



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Tuesday, July 20, 2010

Important Factors of Article Marketing

If you have fallen into an advertising slump to boost business sales and are in need of a quick fix to get your company back on track then take a chance on article marketing. This new advertising method consists of informative and well-written content articles that advise the public of insider tips and guidance from a company owner's perspective. When you develop trust from these readers as a business owner, you instantly create an easy relationship that encourages more sales coming your way. Websites enjoy utilizing this form of promotion as any type of writing can include keywords or SEO usage that maximizes the search engines to choose your company website. The more traffic your site obtains, the more sales and exposure you're gaining.

The articles have to be completely written to encourage their address to be pulled by not appearing to contain spam and by using marketing strategies that Google, Yahoo and Bing frequently select for their search findings. One path freelance writers for business articles use is back links which are quite effective and a simple way to get visibility. Every leading search engine ranks websites by their back links, they can be based on one way links that would be your company address listed on one of those article sites or link exchanges which are when an address link is swapped and posted on their site and yours as well.

The most important factor of article marketing is the content of your articles. Think about when you click on a link to get any advice online and how it's worded to suit your likeliness so you read it. Stay away from articles that are nothing but a big advertisement for your business, and make them filled with quality content that reaches a broad demographic. Give sound advice to your readers and make your statements regarding your industry true and useful. Providing tips that most people not working in your field have any knowledge about and that they can apply to their own lives. Using keywords is definitely a great way to get noticed, but do not overuse them or it will defeat the purpose and the searches will not pick it up. The quantity of your articles may be the second most important key factor of article marketing. If you only write three articles and have them posted on ten websites, you're not going to get the response you were looking for. You must create as many as you can handle in your free time and post them regularly to stay on top of the game.

Another suggestion is including a Q & A section to your articles for your readers to interact with you. This allows them an option to ask you the business owner any questions and submit them to an email address that you can provide and have you build a relationship with your reader base that way. For more useful tips on article marketing you can purchase software or instructional books to guide you through the process step by step that are inexpensive and completely worth the investment once the increase in sales and customer traffic start coming your way.



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Friday, July 16, 2010

Tips to Write a Sensational Article For a Tabloid

Do you need some tips how to write a good article for a tabloid? Tabloid has some pieces of stories and it focuses on the violent, scandalous, or criminal aspects. Compared to journalistic articles, tabloid has lower burden of truth. Then, what you should do to make a good article which can attract the attention of your reader? Follow these steps.

Get the story ideas

For getting the ideas, you can search it in the newspapers and any other media. Tabloid usually needs articles which have sexual liaisons and gruesome crime. Also, a well-known personality will be a great idea to write.

Get an inspired source for the quotation in your article

If you have made an interview with a well-known figure, you can prompt that source with a lot of questions. If you are about to write a piece of an article about a peeping tom, you can ask one who witness it. Ask whether she was scared beyond belief of his twisted features. If she answered it "yes", then you can write it as "The victim signifies that she was scared beyond the belief of his twisted features."

Contact the celebrities' publicity agents

Instead of the above options, you can also contact the agents and offer them to write only the positive stories as the exchange of the information. You can reveal about their life stories for making your article more interesting.

Explain the detail of their life stories especially the most sensational one

Sensational stories of the well-known public figure are usually able to attract the attention of the reader most. If your articles contain higher gossip factor, the reader will read it more.

Keep the records of your articles

When you write about the scandalous stories, the subject can possibly sue. It is as your anticipation if they sue you. Show the documentation for backing up your articles.

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Thursday, July 15, 2010

Writing Great Magazine Articles

Magazine writers have to be able to write articles that are much better than those of their competitor's. By doing this it will give you a much better chance of your articles getting published. There are a number of things that you could do to make your articles stand out and be more appealing to the readers.

A good tip to remember is to try and write articles about things that you are familiar with. The more you know about something the easier it will be to write a good account of it, and the better the account the more chance there is that the reader will find it interesting.

By doing your articles this way you should always be able to produce something that the reader finds informative.

Try to make your pet as organized as possible. By organizing your work it will make he petflow a lot easier and your readers will find it easier to understand. It is no good just planting random thoughts down on a piece of paper that nobody understands.

An easy way to keep your pet organized is to plan it out beforehand. Research your pet thoroughly first and make rough notes of the important things that you plan to put into your article. Once you have made a rough draft of what you want to tell your readers you can then put it all into place so it comes out in a nice organized manner.

Make your articles easier to read by writing it in small informative paragraphs or in small sub topics. It can get tiresome trying to read long sentences and paragraphs and it may put off your readers if you do it that way.

The most important thing is that your pet must be interesting to the reader. You could try to make your pet out as a type of discussion pet to get the readers full attention.

Try to make your pet as upbeat and interesting as possible. You could always inject some humor into your pet as that often grabs the reader's attention. The main thing is to make your pet a pleasurable read.

In addition to the information on fad diets, read articles on the sugar glider cages and rabbit cage on my blog.

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Wednesday, July 14, 2010

Make More Money With Article Writing


Article directories are a great place to submit your articles so they can make you some money. By using article directories, you give the people who might be interested in your products or services, a chance to see you as an expert in that subject. They will be interested in what you have to say and what they can learn from your articles. If in fact they get the information that they are looking for, then that could mean a sale for you, and maybe more in the future.

Learning to write articles that are filled with a lot of information, depending on what your selling, is very important. If you are not willing to take the time searching for the right key words and key word phrases, you can hire someone else to do the writing for you. A lot of people do, so no need to feel bad about that!

Submitting articles can cost you a fee, or you can choose from many article directories that are free to submit to. This is a great idea, because when you submit articles to a free directory, many other people out there that are looking for articles to put on their websites, can use your articles. That way, your articles get put on other websites for a lot more people to see and this is a good thing for you. All of the articles that you submit will have a link to your site, so many more people will have a chance to view your products and services. This can mean more sales for your business.

There are many article directories out there for you to use, so put your articles in as many directories that you can find. You can change your article just a bit and submit the same one to several different directories. This will give you maximum exposure, so do it with all of your articles. Keep writing and submitting and you will see results as long as you have a product or service that people need or want. Good luck to you!



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Tuesday, July 13, 2010

Article Writing, Keywords and Search Engines

If you are trying to generate traffic to your website and you have more time than money, then article marketing is the way to go. Article marketing is when you write articles and submit them to article directories in exchange for the ultimate payoff - traffic.

There are several different ways that article marketing works. You can write articles that get picked up by publishers, or you can write articles that get indexed by the search engines; either way, it is a surefire way to get exposure as a writer and to create traffic to your website. When you submit your unique articles to article directories, publishers can pick them up and then reprint them on their own blogs, websites and in their newsletters. That means more links to your website and that ultimately translates into more website traffic.

But before you begin writing your article, it would be a good idea to research what sorts of keywords your target market is using to find sites like your site. Once you determine the most effective keywords, then you can write articles centered on those keywords. These keywords will lead the search engines to your articles and visitors will easily find you.

The most efficient way of choosing your keywords is to choose words that do not have a lot of competition, but at the same time, get a decent number of searches per day. By choosing your keywords efficiently it will increase your chances of landing in the top of the search engine rankings which will determine how many visitors you get.

As you write your article, use your selected keywords in the title and throughout the article, most especially at the top of the article. Keep the title simple, but make it memorable, because the title is what is going to stir up the interest of your readers. Your title should also contain powerful trigger words like "how to," "discover," "secrets," etc. As you write, remember to focus on the content of the article keeping it informative and short, around 500 words.

Although you want to write articles that are useful to your readers you should also be mindful that for you, the most important part of your article is the resource box. The resource box is a short bio of the author and it is usually found at the end of the article at the bottom of the page. It includes the name of the author, the author's expertise, and a link to the author's website.

Don't make the common mistake of underestimating the power of your resource box, and whatever you do, don't make the mistake of talking too much about you in your resource box. The resource box is intended to give your readers a compelling reason to click on your link. If you are offering your readers a free gift, the resource box is where you advertise it.

Now you're ready for the final step, which is to create accounts at various article directories and submit your articles. Just remember, article marketing takes more time to generate traffic to your site than the pay-per-click (PPC), but the upside of article marketing is it is a whole lot cheaper.

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Monday, July 12, 2010

Looking For Career Opportunities in Content Writing?

Content is said to be the king of the SEO industry. And thus, to make your web pages, search engine friendly, your content must be appropriate and relevant according to the needs of the website. Without quality content it becomes quite difficult to impress the readers, and thus it will become really difficult for the organization to survive or sustain in the online arena and compete with other names in the business. So the content needs to be written keeping in mind three factors i.e. readers, web page and search engine. There are various formats for web content writing also such as articles, blogs, press releases and catalogue writing. The SEO industry has emerged out as a large profitable sector and many companies, offering SEO Services have already entered in the market. Considering the benefits of genuine and fresh content, companies are hiring both full time as well as freelance content writers. If we see the other way round, the SEO industry has also proved beneficial in providing employment in areas like content writing and web development.

Before writing the SEO based content the writers have to do keyword analysis and than write the content accordingly, since most of the time keywords are also provided by the clients for whom they are targeting their audiences. In such cases the responsibility of the content writer increases and he has to write the content strictly keeping in mind the keywords factor. Appropriate placement of the keywords in the content can boost up the ranking of the clients website. Therefore, content plays a crucial role in the search engine ranking procedures and generating traffic to a specific website. Nowadays many people look for content writing as a great career opportunity. Rather a large population of our youth is taking up web content writing as a profession since it dose not require much experience and offers great salary prospects. What all is required by the candidate is just good command over the language along with analytical and innovation skills.

Website content writing in India has seemed as a hoary career option as there is a boom in the field of SEO and many SEO companies are establishing in India. And it is assumed that SEO sector will touch new heights in the years to come. Observing this demand, many educational institutes are already running crash courses and full time training in SEO development processes. Crux of the matter is that if you have skills and you can generate indisputable content than content writing is the field that you can definitely explore.

Sunday, July 11, 2010

I Want to Become an Author in 3 Easy Steps


So today your starting to tell yourself that you want to become an author,becoming an author isn't hard as it looks. My first piece of advice is to just start writing away and let your mind do the talking. You can practice this by writing things like short stories, articles, even journaling.

In order to become a writer you have to write; but you might ask "What if I can't write?" Well your not doing yourself any good by just sitting there and dreaming about becoming an author. So if you listen to what I am telling you and that you can achieve your dream! Try some of these tips I have personally learned from reading other peoples work:

"Don't ever take anything seriously" This means that if your writing is rejected you are well on your way to becoming an author. Many famous authors have been rejected before and this shouldn't be taken seriously!

"Research" This means if you don't know anything that is interesting to write about, try researching topics of interest on the internet. The internet is such a wealth of information that this seems to easy.

"Learn how to revise" Unless your are a writer you probably don't know how to write/revise. You should always write as much as you can THEN go back and revise just like I was saying in the beginning of this article. So try to do corrections in your work after you do your writing. That is the secret to writing.

"Don't doubt yourself" Yikes! If your doing this that could destroy your journey of becoming an author. Also don't let it into your head from family or friends.

Last but not least "Learn from others" this brings me back to tip #2: Research. This helps not only build your courage but your confidence as well!



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Saturday, July 10, 2010

3 Important Rules to Consider in Website Content Writing

People want information - and quickly! Web content is provided by writers who offer their skills and expertise in the art to give informative and entertaining content. Website contents are just like any other literary pieces. They have form and structure. Most importantly, they are comprehensible and engaging. When writing for website contents, you should consider 3 important rules that speak on structure and other elements. They can help you form your articles better for your online readers.

1. Understand the Writing Requirements

Many writers assume that once they are given just the topic, they can get the writing easily done. You should always consider the actual story behind the topic. Must you focus on certain aspects? To what audience are you writing to? Should you write in the second-person or third-person? These questions allow you to easily craft your article for the website. Make sure you keep your audience in mind. Consider this before other tips because this really makes or breaks your article. Once knowing what people you're writing to, you can conveniently write online-friendly content.

2. Content Comes First, Grammar and the Mechanics Second

The main point of an article is to provide information. Most readers are in a rush or simply have low attention spans. You have to cater to their thirst of knowledge. That is why you should make sure your article is filled with facts and well-constructed examples. These can help readers understand what you want to convey. Once you have that done, it now becomes the time to check for grammatical errors. Wrong grammar and sentence structure can do more than lower your article's credibility, they can lead to misunderstandings. Always consider the most direct approach in sentence structure.

3. Be Concise, But Not Dry

What people hate most rather than wordy content is dry articles. This happens when you attempt to be direct-to-the-point but you lack the connection between articles. Be concise but maintain a sense of transition in your web-content. As mentioned, readers online seldom have that much time, so they want to get information quickly. If your web content flows, then they can effectively process it.

When writing for the web, keep in mind that your audience wants specific and quick information. Always consider your audience. That way, you can tell if you approach with a conversational tone or perhaps a formal one. If you also take into consideration the weight of your content over your grammar, you can produce articles of high quality. Grammar should already be innate in your writing, but remember to check it after you are sure of your content. As you write your articles, maintain a sense of rhythm in the piece so that you can really grasp the readers' attention.

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Friday, July 9, 2010

Creating Dynamic and Enjoyable Web Content Articles That Get Read

Content is key when writing for the web. When writing for the internet, remember that you have a global audience. An excellent grasp of language, grammar and style is necessary in order to become a good content writer. With the internet boom, good content writers are now very much in demand.

Whether you're looking to add to your income, learn a new writing style or make your presence felt on the internet, good content writing will assure that you get read and that you get your message across.

With all the websites out there competing for people's attention, you'll want to make sure that people read your articles and constantly check your website.

Good content writing will engage your reader. Whether you are promoting a product or encouraging people to try a new service, good content writing will enable you to make your point. With practice and experience, you can hone your writing skills to become an efficient and effective writer of web content. You'll be gratified by the increasing number of clients for your writing skills and by the many hits on your website.

Here are a few ways to improve your writing skills and build vibrant content for the web:

Keep it short and simple. Avoid lengthy paragraphs. Internet users are notorious for having short attention spans. An extremely long article will cause most readers to move on. Pay attention to your word count and make sure that your article isn't too wordy and verbose. Go straight to the point. Write with your audience in mind and avoid lengthy explanations.

Present the theme of your article within the first lines or the first paragraph. Make sure that your readers immediately know what you're talking about. Grab their attention with an interesting title and leave a lasting impression with a memorable conclusion.

Read over your article to make sure that it is interesting. Pass it on to friends and ask for their opinion. Take constructive criticism and try to improve your writing based on your readers' comments and suggestions.

Use bullets and highlight keywords. Bullets break up chunks of text and make these more appealing to readers. Highlighting key terms will not only generate more effective searches, it will also let your reader know at a glance exactly what you want to say.

Emphasize the best features of your article. For product reviews, stress the best parts of the product. Entice your reader to peruse your article by writing in a casual and engaging style.

Get better with experience. You will learn more and improve your writing the more you write web content.

Hone your writing skills by reading web content. But be sure to develop your own writing style that will catch your readers' attention and engage them to read your article. Be a critical reader and try to find out what worked for you in a web article and what didn't. Keep an open mind and strive to constantly improve your writing.

A well-written web article will not only engage your reader. It will also bring pleasure and a proud sense of accomplishment to its writer.

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Wednesday, July 7, 2010

How to Write Awesome Titles That Will Excite Your Readers

Looking for a surefire way to get your website or product noticed in the great, big worldwide web? Do it through catchy and interesting articles. This is one of the simplest means to generate traffic to your website, and it's not too costly either. All you need to have is a bit of talent with words, backed by an adequate amount of research and knowledge of the basics of article writing.

However, remember that you only have around eight seconds to grab an online reader's attention, so be sure to make your article's title as irresistible as you can possibly make it. Just imagine coming up with a title so inviting that a person who happens to be just surfing the internet to pass time will suddenly do a double-take and inevitably click the link and visit your website to read the full article. Once you achieve this, you might just be on your way to an online marketing success.

A Guide in Writing Article Titles

Topic
Choose a topic to write about. If you are advertising a product or service, then simply focus on this and make it your article's theme. For instance, a wedding website should have plenty of articles that discuss wedding planning ideas and helpful tips for couples who are about to tie the knot. Once you have a topic, it's easy to come up with key words for your title.

Format
As much as possible, strive to make your title short and direct. It should summarize the idea of the whole article and give the potential reader a glimpse of what they can expect when they read it. Important keywords should be prominent in the title, but present them in a fun and creative way. Give your title a conversational tone to easily catch the reader's interest. To make it more compelling, use numerals and phrases such as "how to" or "ways to," as these would tell your readers that they are about to get useful insights from your article.

Research
Always get your facts straight. The last thing you want to do is mislead your readers with erroneous information. Research thoroughly and come up with a title to your article that is accurate and reliable. Make sure that the information promised in the title can really be found in the actual article.

Ideas
Most people are inclined to read articles that offer tips and guides, as well as "top ten" presentations about a certain topic or issue. Or if you are advertising a particular product or service, you can write an informative testimonial or review about it. You may also tap into your personal experiences and write your own inspiring true story. Aside from these, be vigilant about emerging trends and current subjects of interest. You can always get ideas on what to write about from discussion boards and forums on the net.

Here are some examples of excellent titles you can use for your articles. These titles arouse curiosity and can be related to by a wide range of readers.

The Clueless Girl's Survival Guide to Wearing Stilettos

The Top Ten Signs That You are in the Wrong Career

Bikini Wax Stories from Those Who Lived to Tell the Tale

To Tweet or not to Tweet: That is the Question

Fun Family Summer Activities on a Budget

Avoid very long titles that tend to confuse instead of enlightening people about your topic. On the other hand, don't make it too short that it fails to convey what you intend to communicate to your readers. If you can avoid it, don't use overly technical keywords that only a few people can associate with. Also, steer clear of titles that tend to sound like broadsheet headlines. These kinds of titles sound distant and authoritative, and not conversational at all.

Now that you have a general idea on how you can make your article titles work to your advantage, go ahead and try coming up with your very own articles to put in your website. Remember that a great title spells the difference between an article that gets read and one that gets ignored.

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Tuesday, July 6, 2010

Comparison of Manual and Automated Process For Article Submission

Article submissions have become one of the most effective methods of online marketing. Through writing articles with relevant information, companies can market their niches as well as their respective websites. Each article does not only provide answers and information to readers but most importantly, it allows online businesses to promote their websites and products via backlinks and information placed in the author biography.

When submitting articles, ensure that you are submitting a 100% original article and that it is a quality one. A quality article means one that follows the international standard of grammar, punctuation, and has informative content. Article submission to directories can be achieved manually or with the use of article submission software. However, some article directories are very strict with the submission process and do not allow an automated submission. Most of these directories are high ranking and are already acknowledged as having high standard and internet ranking.

Both the manual and automated processes of submitting articles to directories are recognized as being effective. However, experience shows that each of the two has their own advantage and disadvantage.

The automated process can be very convenient, hassle free and save a lot of time. These article submission software applications often feature automated spinning of article content and have a built-in list of high ranking article submission directories. The automated process of spinning articles reproduces multiple variations of the original article. This feature allows you to submit an apparently unique article (although it contains themes similar to the original) to separate directories, thus avoiding duplication issues. Sometimes, search engines consider duplicate entry of the same article to different websites as article spamming.

The automated submission of articles can save a lot of time as the software does the complete process for you. All that is required from you is to enter the necessary information from your article in to the software. Normally, there are input fields for the title, body of the article, the keywords, and the resource or author biography. After completing such fields and then clicking the submit button, you can immediately move away from it and do some other task. All you later need to do is to check for the submission to be complete and then to generate the submission progress report.

Automated submission however, has also its disadvantages. Some article directories do not allow auto submission. Where this applies, articles are either marked as spam or automatically rejected. As with many automated processes, should a change to input be requested for whatever reason, there may be no way to respond, thus resulting in rejection of the submitted article.

The manual process of article submission on the other hand requires an ample amount of time to be available. This is because the entry requirements for input data can vary widely and become quite time consuming. Let's say you wish to submit an article to 20 directories in a day, imagine how much time it would take to complete each submission. On the brighter side however, manual submission unlike the automated process can be very detailed and precise. Where it is a manual process, you can ensure proper completion of the information required for each field. You can select the proper category, respond to verifications, and most importantly, you can immediately respond to any required changes from the submission process, thus ensuring the best chance of article approval.

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Saturday, July 3, 2010

Top Ten Article Content Writing Tips For Killer Brand Marketing

Article marketing remains one of the cornerstones of effective personal branding on the internet. Not only are you giving great value, your readers are getting to know you and trust you. Here are my top ten ideas for how to produce article content.

First, let's just summarise about why article marketing is so valuable to your business.

Writing articles on topics that people are looking for is important, so keyword research is a big part of knowing what articles will get the most views and are likely to result in click through on the resource box link to your landing page - your most wanted response.

The content you produce has a cumulative effect.

If someone happens upon one of your articles, they may read your article, find it useful or be interested in you as a marketer. What happens is interesting.

That person may go do a search on your name to see what else you have done. They may stumble upon a different article, one of your videos or your blog posts, and click through somewhere else entirely than the initial encounter.

Reading your article, they may look you up on Twitter or Facebook and other social media and become a follower or a fan, networking with you more directly.

You've still generated a lead, but it may be indirectly from the original article they found you on.

This is the real power of content marketing.

Getting a high volume of good quality content out there on the internet means people will find you and know what you are all about, what you specialise in maybe. It brands you all over the internet.

OK, so now you know that producing one article adds to your arsenal of content out there on the web. How can you produce high quality articles quickly and easily.

Here are my top ten content ideas for article marketing.

1. Create a list article. People like to grab some key facts and guidance quickly, so this gives great value for a first encounter with you. Choose a topic then brainstorm all the tips to do with that topic.

2. Create a 'how to do' article. What topic do you know a lot about or have recently been learning. What would you say to teach others? Again, make sure you match the article title to a good strong keyword. Long tail keyword phrases will be more likely to get you ranked well on the search engines than short competitive keywords (e.g. how to start an online business will be easier to 'win' than online business).

3. Create a 'top 10 mistakes' article. What have you learned along the way about what not to do in your niche expert area? For example, number each point and make sure you leave clear gaps between each point. This way the reader can skim read (which they usually do!) and pick out the bits that speak to them most.

4. Create a 'frequently asked questions' article. When people start in your niche, e.g. online business, cake making, gardening, whatever, what do they usually ask first, and perhaps what should they ask (but maybe don't know to ask).

5. Create a 5 Ways to... article and then create an article elaborating on each of those five ways. So you have six articles from one topic, six variations of your keyword perhaps. Of course, you don't have to limit it to five, it can be 7 Ways or 10 Ways, these are common and attractive numbers to work to. It could be 5 Top Tips or 7 Reasons to or 10 Essential Techniques.

6. Repurpose your content. For example, create a blog post or a video from every article, summarising and pointing to your article. Linking your different content in a kind of wheel is an excellent SEO strategy, so you will rank higher for the particular keyword phrase you have embedded in that article title or blog post.

7. Give your readers a clear 'hook' at the start and a clear 'call to action' early on (since not everyone will read the whole thing) and at the end of the article. Engage with curiosity and keep them reading with useful tips.

8. Don't tell everything in the article, give them a reason to go to your link. Leave your reader wanting more. Reference the link in the resource box and what they will get midway in your article and/or at the end to move them to the next step.

9. Keep your sentences short and snappy. People have low attention levels when reading stuff on the internet. Your paragraphs should flow logically from one point to the next.

10. Stay focused on the exact keyword phrase or topic. Your title should be laser targeted to one thing. Make a plan or outline for what you will cover and give yourself a word limit of say 500-600 words and edit ruthlessly.

For more information about article content writing and how content marketing and personal branding can help your business, make sure you check out the resource box below and follow the link within it.

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Thursday, July 1, 2010

Making Money by Writing Articles Online

There are many ways to make money from writing articles on the Internet. In fact, there are so many routes to take, it can be difficult to choose just one. A lot of people do make money from their articles in numerous ways, and in this guide, I will tell you how you can transmute your writing into cash.

The first way is to directly write articles for other people. Unique content can be utilized by others for a multitude of purposes, and if you have the ability to provide that for them, then they will pay you. Depending on your skill level and the length of the article, you can get as low as a couple dollars per article, up to $20-$50. Copywriters can even make thousands of dollars writing advertisements. It all comes down to how persuasive you are in convincing people to take action.

If you are having trouble finding people to buy articles from you personally, you can go through a website. Firms like Fortitude and Associated Content will pay you for your articles, although the latter pays much more per article than Associated Content. However, it is easier to get paid through Associated Content, so there is a trade-off between the two.

Or, you could use your articles for what the people you sell them to probably use them for. That purpose is search engine optimization, as you can submit articles to directories (like this one here) with your link in the author resource box, and doing such helps improve your ranking on Google. In addition, article marketing is a great way to promote your websites, and if your articles are good enough, you could get a lot of readers and traffic.

Whatever method you choose to make money with, it is important that you try something. If you have talent, you really should put it to financial use!
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