SEO Article Marketing header

SEO Article Marketing header

Wednesday, July 7, 2010

How to Write Awesome Titles That Will Excite Your Readers

Looking for a surefire way to get your website or product noticed in the great, big worldwide web? Do it through catchy and interesting articles. This is one of the simplest means to generate traffic to your website, and it's not too costly either. All you need to have is a bit of talent with words, backed by an adequate amount of research and knowledge of the basics of article writing.

However, remember that you only have around eight seconds to grab an online reader's attention, so be sure to make your article's title as irresistible as you can possibly make it. Just imagine coming up with a title so inviting that a person who happens to be just surfing the internet to pass time will suddenly do a double-take and inevitably click the link and visit your website to read the full article. Once you achieve this, you might just be on your way to an online marketing success.

A Guide in Writing Article Titles

Choose a topic to write about. If you are advertising a product or service, then simply focus on this and make it your article's theme. For instance, a wedding website should have plenty of articles that discuss wedding planning ideas and helpful tips for couples who are about to tie the knot. Once you have a topic, it's easy to come up with key words for your title.

As much as possible, strive to make your title short and direct. It should summarize the idea of the whole article and give the potential reader a glimpse of what they can expect when they read it. Important keywords should be prominent in the title, but present them in a fun and creative way. Give your title a conversational tone to easily catch the reader's interest. To make it more compelling, use numerals and phrases such as "how to" or "ways to," as these would tell your readers that they are about to get useful insights from your article.

Always get your facts straight. The last thing you want to do is mislead your readers with erroneous information. Research thoroughly and come up with a title to your article that is accurate and reliable. Make sure that the information promised in the title can really be found in the actual article.

Most people are inclined to read articles that offer tips and guides, as well as "top ten" presentations about a certain topic or issue. Or if you are advertising a particular product or service, you can write an informative testimonial or review about it. You may also tap into your personal experiences and write your own inspiring true story. Aside from these, be vigilant about emerging trends and current subjects of interest. You can always get ideas on what to write about from discussion boards and forums on the net.

Here are some examples of excellent titles you can use for your articles. These titles arouse curiosity and can be related to by a wide range of readers.

The Clueless Girl's Survival Guide to Wearing Stilettos

The Top Ten Signs That You are in the Wrong Career

Bikini Wax Stories from Those Who Lived to Tell the Tale

To Tweet or not to Tweet: That is the Question

Fun Family Summer Activities on a Budget

Avoid very long titles that tend to confuse instead of enlightening people about your topic. On the other hand, don't make it too short that it fails to convey what you intend to communicate to your readers. If you can avoid it, don't use overly technical keywords that only a few people can associate with. Also, steer clear of titles that tend to sound like broadsheet headlines. These kinds of titles sound distant and authoritative, and not conversational at all.

Now that you have a general idea on how you can make your article titles work to your advantage, go ahead and try coming up with your very own articles to put in your website. Remember that a great title spells the difference between an article that gets read and one that gets ignored.

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